Corporate reinvention can be as simple as a new name, a new logo, or a new lick of paint at headquarters. Rebirth after a scandal is rarely as straightforward. Tuesday's 70 per cent surge in the shares of Gome, China's top household appliance retailer, suggests that investors are prepared to forgive and forget. But this will be a long haul back for Gome.
让企业改头换面可以十分简单，只需换个新名字、新标识、或是重新粉刷一下总部大楼。但丑闻之后的重生很少如此简单。周二交易中，manbetx3.0 第一大家电零售商国美电器(Gome)股价大涨70%，表明投资者已经准备好不计前嫌。但对国美而言，路途还很遥远。
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