On September 12 1959, 57 men walked into the Château de Fontainebleau, the former country house of French kings, to begin a programme that would change fundamentally the way business schools operate. They were the first cohort of the Insead MBA.
Although Insead was not the first European business school – ESCP Europe in Paris, founded in 1819, holds that accolade – Insead's establishment 50 years ago this week revolutionised management education.
In particular, Insead created and legitimised the one-year MBA programme, introduced the concept of global management and proved that a private, independent business school could operate outside the university system in Europe.
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