Hollywood studios are eyeing a significant shift in the way they make their films available to rent after Warner Brothers launched a Europe-wide video-on-demand push.
The studio behind the Harry Potter series and recent hits such as The Hangover has started making its films available to cable television subscribers in the UK, Germany and France on the same day the titles are released on DVD.
The studio is keen to move people to video-on-demand because it generates better returns than DVD rentals at a time when people are buying fewer DVDs – Hollywood's cash engine for the last decade.
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