Taobao, China's leading retail e-commerce company, yesterday unveiled an alliance with Yahoo Japan Shopping, as the Alibaba unit moves to internationalise its business.
Yahoo Japan Shopping will offer 50m Chinese products to Japanese consumers from June 1, while TaoJapan will carry 8m Japanese listings for Chinese consumers. Alibaba, Taobao's parent company, operates the world's largest business-to-business online marketplace.
The move highlights how Asian internet companies are increasingly seeking cross-border tie-ups in the region in their search for growth. Rakuten, the largest Japanese e-commerce company, recently said it would extend its export service for Japanese merchants to let users of its Taiwanese website sell back into Japan.