So China Unicom is finally facing the music: China’s second-largest mobile carrier is going to pour Rmb3bn to Rmb5bn ($440m-$730m) into making the iPhone and other third-generation devices cheaper for consumers this year.
Part of the subsidies will finance a 30 per cent price cut, introduced on May 1, for 3G subscription packages that come with an iPhone.
China Unicom’s efforts to woo customers highlight the growing cost for telecoms operators of securing market share in the world’s biggest mobile market.
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