When Armin Bruck, managing director of Siemens in India, set out to convince the board of the German engineering company of the potential of Indian innovation, he gave them the keys to a Tata Nano. He wanted to convey the "smell and feel" of a revolutionary mass market product and to persuade his company that it should improve its pipeline of local inventions aimed at Indian consumers. So, in February, Peter Löscher, the company's chief executive, and his colleagues Heinrich Heisinger and Joe Kaeser piled into the world's cheapest car - priced at $2,000 (€1,630, £1,350) - and drove round New Delhi.
当西门子(Siemens)印度公司董事总经理阿尔明•布吕克(Armin Bruck)试图让这家德国工程公司的董事会相信印度的创新潜力时，他交给了他们一辆塔塔(Tata) Nano的车钥匙。他希望借此传达一个革命性大众市场产品的“气息和感觉”，并说服公司领导层同意改进针对印度消费者的本土创新供应。因此，今年2月，西门子首席执行官罗旭德(Peter Löscher)及其同事海因里希•海辛格(Heinrich Hiesinger)、乔•凯瑟尔(Joe Kaeser)坐进了这辆全世界最廉价的汽车（售价2000美元），并驱车在新德里市周围转了转。