Google’s YouTube video site is in negotiations with Hollywood’s leading movie studios to launch a global pay-per-view video service by the end of 2010, putting it head-to-head with Apple in the race to dominate the digital distribution of film and television content.
Google has been pitching to the studios on the international appeal of a streaming, on- demand movie service pegged to the world’s most popular search engine and YouTube, according to several people with knowledge of the situation.
Google will use its search technology and YouTube to direct viewers to the new service, which is likely to launch first in the US, with other countries added over time, the people added.
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