As the fashion industry starts to embrace iPad technology, a number of new apps have launched. Here are the best so far.
Net-a-Porter
Not simply another version of the online retailer’s website, the Net-a-Porter application uses an interactive magazine format to showcase catwalk trends and designer products. Packed with nifty touchscreen content, shoppers are invited to play with fashion spreads and video clips (a four-minute documentary on Halston; a runway report on candy colours). Highlights include the “Front Row Fashion” section, where browsers can watch catwalk shows and touch images of each model to see products that best represent the trends, and “Shop The Magazine”, where eager buyers can cut to the chase and purchase. That said, while all products have a 360° view option, some images don’t keep the high-resolution quality when enlarged (chances are this is a teething glitch). Still, on balance, the app is sumptuous and fun.