专栏创业者

Beware of charisma and buzz words

An ability to raise money does not necessarily signify an ability to make money. But investors forever confuse the two skills, and this leads to a damaging misallocation of capital.

Early-stage ventures are in essence a gamble on the entrepreneurs involved. The projections of expected revenues and profits always point upwards: but no one knows the future and almost every business plan I’ve ever seen ended up wrong. Usually, launches cost more and take longer than budgeted, and often the entire model proves to be flawed – but sometimes another opportunity presents itself and becomes the enterprise’s salvation. In this, the ultimate game, the difference between the winners and losers depends entirely on the men and women you back.

I have known a number of talented promoters who are brilliant at obtaining finance for new schemes. They move, apparently seamlessly, from one project to the next: a decade ago it was the internet, then China, then mining, then infrastructure – and so on. In their minds, possessing genuine technical expertise is not seen as a requirement. They have a great instinct for the zeitgeist – the asset class of the moment. They learn a script and recruit a gang of “experts”, and prepare a very persuasive business plan. They know all the buzz words – scalable, traction, leverage, burn rate, vesting and so on. They understand the intricacies of structuring transactions to benefit themselves. But none of this means they can execute their great vision in the real world.

您已阅读37%(1505字),剩余63%(2603字)包含更多重要信息,订阅以继续探索完整内容,并享受更多专属服务。
版权声明:本文版权归manbetx20客户端下载 所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。

卢克•约翰逊

卢克•约翰逊(Luke Johnson)是一位成果颇丰的企业家和创业家,他为英国《金融时报》撰写企业家专栏。他目前担任英国皇家艺术协会的主席,并管理着一家私人股本投资公司——Risk Capital Partners。约翰逊曾在牛津大学学医,但是毕业后却进入投行业。他在1992年收购PizzaExpress,担任其董事长,并将其上市。到1999年出售的时候,PizzaExpress的股价已经从40英镑涨至800英镑。

相关文章

相关话题

设置字号×
最小
较小
默认
较大
最大
分享×