To Russia with love. Aside from news that a football tournament will be played there in 2018, PepsiCo announced on Thursday that it plans to stump up $5.4bn for Russian dairy and juicemaker Wimm-Bill-Dann. Pepsi has been attracted by the opportunity to add the “nutrition” business (mostly oats, juice and sports drinks) of Wimm-Bill-Dann. Named to offer a touch of western glamour to post-Soviet consumers, Wimm-Bill-Dann will make Pepsi the largest food and beverage manufacturer in the country. It is a head start on the target to triple nutrition sales to $30bn by 2020.
向俄罗斯致以爱的敬意。在2018年足球世界杯将在俄罗斯举办的消息公布之际，百事公司(PepsiCo)周四还宣布，计划以54亿美元收购俄罗斯乳制品及果汁生产商Wimm-Bill-Dann。将后者的“营养品”业务（主要涵盖麦片、果汁和运动饮料）纳入囊中，对百事是一个不小的诱惑。Wimm-Bill-Dann之所以叫现在这个名字，是想给后苏联时代的消费者带来一丝西方情调，该公司将让百事成为俄罗斯最大的食品和饮料生产商。百事要实现到2020年将营养品销售额增长3倍的目标，这将是一个良好的开端。