When companies get together to deal with an outcry over their behaviour, they usually have three goals: to get the public off their backs, to head off government action and to ensure that any sacrifices they make are shared by their competitors. All three are difficult to achieve and most corporate collaborators settle for one or two.
当企业汇聚一堂，应对其行为招致的强烈抗议时，它们通常有3个目标：让公众不再找他们的麻烦，阻止政府采取行动，以及确保它们做出的任何牺牲都由竞争对手共同承担。这三个目标都很难实现，多数企业合作者实现一两个目标就满足了。
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