In 2008, Samsung ran a print advertisement picturing a lissome young couple next to a forest road. They have dismounted from their mountain bikes to tend to an injured young deer. Mr Lissome has unfurled a flexible electronic display from the side of his mobile phone and is consulting a website about first aid for fawns. Samsung researchers are “inventing new technologies one could only imagine”, the copy boasts, “so getting real-time interactive first-aid instructions for a wild animal at a moment’s notice becomes a real possibility”.
2008年，三星(Samsung)曾发布过一份平面广告，画面上是一对身段灵活的年轻情侣，他们将山地车停在一条森林公路旁，正在照顾一只受伤的小鹿。“灵活先生”从他手机的侧面展开了一张柔性电子显示器，正在一个网站上查询幼鹿的急救方法。广告夸口称，三星研究人员“正在发明让梦想成真的新技术，使得突发情况下的即时交互式野生动物急救指导成为可能”。
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