Baidu, China’s biggest search engine by revenue, has struck a deal with Microsoft to allow its users to see English-language results generated by Bing, the US company’s search engine.
The deal means Bing’s search results will be labelled and integrated into Baidu’s search results from later this year.
Any advertising revenue generated as a result of the search results will go to Baidu as it controls the site and no financial considerations are involved in the partnership.
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