In 1948 Harold Lasswell defined the objective of media communications research as discovering “who says what to whom in what channel with what effect”. The difficulty for researchers has been that for the first half-century or so after Lasswell set out the aim, it has been largely impossible.
1948年，美国传播学者哈罗德•拉斯韦尔(Harold Lasswell)将媒体传播学研究的目标定义为：“谁(who)对谁(to whom)通过何种渠道(in what channel)说了什么(say what)，并取得了何种效果(with what effect)”。可研究人员碰到的难题在于，在拉斯韦尔提出该理论五六十年后，这一目标仍然基本上不可能实现。
您已阅读9%（473字），剩余91%（4966字）包含更多重要信息，订阅以继续探索完整内容，并享受更多专属服务。