Vedomosti, a Russian newspaper part-owned by the Financial Times, recently ran an online quiz that was an instant hit. It was called “Are you middle class?”
Respondents were judged by their ability to identify pieces of Ikea furniture, the stamp on a Schengen visa used in parts of the European Union, an iPhone and various types of sushi – all de rigueur accoutrements of a middle-class Moscow lifestyle.
In many ways, this constituency is the most important for Vladimir Putin if he wishes to have an untroubled third or fourth term in power as president. But the group’s political loyalties are famously hard to read – and fickle.
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