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Horses for courses: how to pick the right market model

The anthropologist Edward Evans-Pritchard described the fallacy of “if I were a horse”. Since we have not been, and never will be, horses, our speculations are unlikely to connect with reality. We should not use categories derived from our own experience to interpret behaviour in a different culture and environment.

Ronald Coase, the Nobel laureate in economics who will shortly celebrate his 101st birthday, described how his colleague, Ely Devons, extended the metaphor. “Let’s wonder,” Devons mused, what an economist would do if he wanted to study horses. He would go to his study and think “what would I do if I were a horse?”

If you think this is far-fetched, consider how one might study how participants in financial markets form and revise their expectations. You might start with the extensive literature on learning created by psychologists and educators. You would interview analysts and traders, hoping to understand what kind of information they used, how they processed that information, and how their views of the future evolved. These investigations would suggest hypotheses that could be tested against actual future behaviour.

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约翰•凯

约翰•凯(John Kay)从1995年开始为英国《金融时报》撰写manbetx20客户端下载 和商业的专栏。他曾经任教于伦敦商学院和牛津大学。目前他在伦敦manbetx20客户端下载 学院担任访问学者。他有着非常辉煌的从商经历,曾经创办和壮大了一家咨询公司,然后将其转售。约翰•凯著述甚丰,其中包括《企业成功的基础》(Foundations of Corporate Success, 1993)、《市场的真相》(The Truth about Markets, 2003)和近期的《金融投资指南》(The Long and the Short of It: finance and investment for normally intelligent people who are not in the industry)。

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