Acer is doubling its marketing budget in Europe to revitalise its cheap-and-cheerful image and increase sales in a region that has been a trouble spot for the world’s fourth-largest personal computer vendor.
The Taiwanese company is understood to have hired Mother, the London-based advertising agency known for its breakthrough campaigns for Coca-Cola, Boots and Ikea, to help change perceptions of the Acer brand.
Acer’s traditional PC products are being squeezed out by more popular tablet devices such as Apple’s iPhone and Samsung’s Galaxy Tab.
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