三一重工

SANY: Creating a European market

The story. China’s Sany Heavy Industry makes machinery such as cranes, cement mixers and earth movers. Sometimes dubbed “China’s Caterpillar”, it is based in Hunan province.

Like many start-ups, it has endured setbacks, from lack of finance to an established brand name, but by the middle of this decade it was established in China and had expanded into South Asia, the Middle East and North Africa.

In 2005, Wenbo Xiang, president, and Wengen Liang, chairman, decided it should export to Europe.

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