白酒

UK distributors capitalise on Chinese demand for ‘firewater’

When a Chinese buyer swallowed up Weetabix last month there was only one way to seal the deal: Chateau Lafite and shots of bai jiu.

Now the Chinese liquor – called “firewater” by foreigners yet to acquire a taste for the potent tipple – is coming to Britain.

Well-heeled Chinese businessmen and shoppers are flocking to London and the cultural significance of performing a bai jiu toast with potential business partners has led Harrods and Selfridges to consider selling it.

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