Just a few years ago Ecco, a Danish shoemaker founded 50 years ago, switched its marketing strategy to tap into the latest surge for all things Nordic, by emphasising the brand’s Scandinavian design credentials rather than the comfort and durability of its footwear.
有50年历史的丹麦鞋企爱步(Ecco)几年前转变了营销战略，借着近年一切带有北欧风格的事物大热的形势，着重强调爱步品牌的斯堪的纳维亚设计资质，而不再把重点放在鞋本身舒适、耐穿这些品质上。
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