Every company should nurture its suppliers and every supplier should value its customers. But sorting out how to encourage and pay for game-changing innovation at different points in the supply chain is a challenge, especially when the costs are high and the benefits accrue widely. Joint ventures are one solution: customer prepayments another. Dutch semiconductor equipment maker ASMLhas an elegant, if complex, alternative.
每个公司都应扶持其供应商，而每个供应商都该重视其客户。但是，厘清如何鼓励并支付供应链不同点上改变游戏规则的创新，是一个挑战，尤其是在成本高昂而获利面甚广的情况下。合资企业是一个解决方案，客户预先付款则是另一个。荷兰半导体设备制造商ASML则有一个雅致（尽管复杂一些）的替代方案。
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