When Hal Varian arrived at Google as a part-time economic adviser in 2002, he asked the then chief executive, Eric Schmidt, how he might make himself useful. Schmidt suggested that Varian might “take a look” at the way Google sold its advertising because “it might make us a little money”. That was an understatement: in 2011, Google's ad revenues were more than $36bn.
当2002年哈尔•瓦里安(Hal Varian)到谷歌(Google)担任兼职manbetx20客户端下载 顾问时，他问时任首席执行官的埃里克•施密特(Eric Schmidt)他能发挥什么作用。施密特建议瓦里安可以“看看”谷歌销售广告的方式，因为“它或许能让我们赚点小钱”。这种说法可就太保守了：2011年谷歌的广告收入超过360亿美元。
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