James Cameron, creator of the blockbuster film Avatar, is betting that China is the place to jump-start 3D television after a shaky rollout for the latest incarnation of the viewing format.
Cameron Pace Group, the 3D technology company co-founded by Mr Cameron, on Wednesday announced a joint venture with two Chinese state-backed companies to produce the advanced camera equipment needed for 3D filming. The value of the deal was not disclosed.
“It’s to get Hollywood to wake up and smell the coffee,” he told the Financial Times. “They [China] see 3D as the future, as we do.”
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