Along with setting out to build the world’s tallest building, Zhang Yue, Broad’s chairman, has also refined and expanded on the 10 Commandments, writes Simon Rabinovitch.
He has written a code of 110 rules about how to live and work that employees must memorise on joining the company, ranging from the personal (“brush your teeth twice a day”) to the sublime (“love Broad Group; if you must leave, never harm it”).
Mr Zhang has tried to build not just a company but a culture.
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