Few are likely to remember the rhetorical flourishes of Barack Obama’s second inaugural address. Mr Obama’s “while these truths may be self-evident, they’ve never been self-executing” is no match for Franklin Roosevelt’s “the only thing we have to fear is fear itself” or John Kennedy’s “ask not what your country can do for you – ask what you can do for your country”.
But Mr Obama’s address was skilful and affecting, the work of a persuader who managed to win re-election in spite of unemployment being above 7 per cent – something achieved in the past century only by Roosevelt and Ronald Reagan.
Business leaders should watch the US president’s address. He is good at speaking and most of them are not.
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