FT商学院

Stepping into the unknown
制鞋大王的商业哲学


舒立克商学院院长郝瓦斯:托马斯•巴塔把他父亲的manbetx app苹果 扩张理念发扬光大,勇于开拓新市场,并致力于为普通大众制造鞋子。

When Thomas Bata died aged 93 in 2008, he had not only rebuilt the shoemaking business that his father started in 1894 in what was then the Austro-Hungarian empire. He had also turned it into the world’s leading footwear retailer and manufacturer, with 30,000-plus employees at production facilities in more than 30 countries. It is not only what he did, however, but how he did it that should inspire any manager.

托马斯•巴塔(Thomas Bata)于2008年逝世,享年93岁。他不仅重新开办了他父亲于1894年在奥匈帝国创立的制鞋企业,而且还将其发展为manbetx app苹果 领先的鞋类零售商和制造商,生产基地遍布三十多个国家,拥有三万多名员工。然而,对管理者具有启发意义的不仅是他的成就,还有他的做事方式。

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