电子商务

Shoe shops sock it to ‘fit-lifters’ who try in-store but buy online

If the shoe fits . . . but you don’t buy it, you could soon be tarred with the same brush as shoplifters by shoe store owners.

Worried retailers are increasingly frustrated by people they dub “fit-lifters” who use stores to find the best-fitting shoes before buying them online at a lower price.

Bricks-and-mortar shops have higher salary and rental costs than internet rivals and store owners say some online buyers are freeriding on their resources. “You’ve come in and stolen that service basically,” said Richard Napier of Idaho Mountain Trading, an outdoor sports store in Idaho Falls, who calls fit-lifting unethical.

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