Everywhere one looks, Google is doing remarkable things. It could soon overtake Apple in downloads of applications; it is developing self-driving cars; people wear its kooky augmented reality Glass spectacles; it is signing renewable power deals in South Africa and Sweden.
From being a one-product company that tapped a stream of wealth with paid internet search, Google is emerging as the dominant consumer technology company of the early 21st century, along with Amazon. Fred Wilson, a leading New York venture capitalist, accuses it of trying to control the internet, “like Microsoft tried with personal computing . . . Who will stop Google?”
My answer is: nobody, or not easily. Indeed, the best comparison for Google seems to me not Microsoft in the 1980s but General Electric in the late 19th century – the age of electrification. Like GE, Google is a multifaceted industrial enterprise riding a wave of technology with an uncanny ability not only to invent far-reaching products but also to produce them commercially.