The idea of successful entrepreneurs as missionaries rather than mercenaries was conceived, like so many recent business ideas, in the glassy offices of Kleiner Perkins Caulfield & Byers, the Silicon Valley venture capital firm. It was first presented to the wider world by Randy Komisar, a Kleiner partner, in his 2000 book, The Monk and The Riddle: The Art of Creating a Life While Making a Living.
与近年许多商业观念一样，成功创业家是“传教士”而非“雇佣兵”的观念，是在硅谷风险资本公司凯鹏华盈(KPCB)的玻璃办公室里出炉的。凯鹏华盈合伙人兰迪•科米萨(Randy Komisar)在其2000年出版的《僧侣与谜语：一位硅谷企业家的创业智慧》(The Monk and The Riddle: The Art of Creating a Life While Making a Living)一书中，首次向外界介绍了这种观念。
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