Len Kendall is at his desk in Chicago thinking through the sales strategy for his start-up CentUp, a business that facilitates donations to online content creators – such as bloggers, photographers and illustrators – and charities. Instead of waiting until his strategy is complete, Mr Kendall has chosen to outline his thinking and approach to selling in a blog post entitled This Blog Post Isn’t Free. He sees this approach as a way of testing his idea in public.
莱恩•肯德尔(Len Kendall，见上图)坐在自己位于芝加哥的办公室里，仔细思考他成立的初创企业CentUp的销售战略。CentUp主要帮助人们为线上内容创作者（例如博客作者、摄影师以及插画家）和慈善团体捐款。肯德尔没有等到自己的战略尽善尽美之后才采取行动，而是选择将自己的营销构想和策略在一篇名为《这篇博文不免费》(This Blog Post Isn’t Free)的文章中概述出来。他将这种做法看作是公开检验自身想法的一种途径。
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