As a graduate student in the late 1990s, Andy Molinsky worked at an agency in Boston helping Russian immigrants find jobs in the US. The applicants were well-qualified but they struggled during interviews. They intellectually understood the cultural customs of the typical US job interview – smile, make eye contact and engage in small talk – but they found it hard to do so because it went against their culturally ingrained behaviour.
20世纪90年代末，还是研究生的安迪•莫林斯基(Andy Molinsky，见右图)曾供职于波士顿的一家中介，帮助俄罗斯移民在美国找到工作。俄罗斯求职者的素质不错，但他们在面试时总感觉不自在。他们虽然知道典型的美国招聘面试需要遵循的文化习惯，例如微笑、有目光接触、和对方轻松地闲聊，但他们发现自己很难做到这些，因为这些与他们深受本民族文化影响的行为方式是抵触的。
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