观点推销员

The web has not yet killed the art of sales
网络时代仍需销售员


FT专栏作家希尔:有人说,在眼下这种严峻形势下,大多数销售员的地位遭到削弱,甚至有些变得多余。这种说法看上去似乎有道理,其实不然。

Call me naive, but somehow I expected more from the double-glazing salesman I recently invited into my home. I knew about confusing pitches, pressure tactics, cowboy installers and fly-by-night manufacturers. You do not have to do much research to appreciate that sellers of double glazing are in the hard-sell hall of fame, alongside used-car vendors and estate agents.

我最近叫了个卖双层玻璃窗的销售员上门,如果说我原本指望他会和传统销售员有什么不同,你可能会说我太天真了。我早知道销售员的那一套把戏——让人迷惑的推销用语、压力策略,我也听说过无良安装人员和不靠谱制造商的种种劣迹。稍作功课就能知道,双层玻璃窗销售员跟二手车经销商和房地产经纪人一样,都是强买强卖的顶尖高手。

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