Luxury brands are meant to exude an air of cool, considered, unruffled sophistication. Burberry’s shares do just the opposite. On Wednesday, the company’s latest trading update contained no changes to either underlying earnings guidance or strategy. No matter. The shares rose 5 per cent in response to this lack of news. The move reflected some relief that people in China are still keen on upmarket trenchcoats.
奢侈品牌必须给人一种劲酷、高贵又从容的感觉。博柏利(Burberry)的股价则表现得正好相反。周三,博柏利在其发布的最新财报中,既没有说明基本盈利指引有什么变化,也没有提出战略上的改变。不要紧。虽然没有什么变化,但博柏利股价仍然上涨了5%。这种走势反映出一些人舒了一口气,因为他们相信manbetx3.0 人仍热衷于高档风衣。
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