Before smoked salmon sandwiches and trays of salmon sushi on supermarket shelves, there was a time when the fish was an expensive treat rather than casual takeaway.
Salmon farming changed that. But, after a sharp rise in prices thanks to growing global demand, industry executives are warning that the fish could soon lose its mass market status.
“In the past, salmon was a luxury product. If prices rise higher, it could again be reduced to something only for people with money,” says Philippe Barbe, chief executive of Ocean Direct, a French salmon distributor.
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