For once, Jolene Monson is in Berlin. As marketing manager at the European School of Management and Technology (ESMT), she and her colleagues visit more than 30 countries each year, selling Germany as a destination to prospective MBA students. However, she finds that organisers of MBA fairs often omit Europe’s largest economy from the menu of choices.
“There’ll be sections for the US, UK, France and Spain, but rarely one for Germany. We have to sit in ‘Other’,” she laments. “But when students find that in Germany fees are half the price, classes are more diverse and job opportunities more plentiful, they’re pleasantly surprised.”
The might of the German economy means it is not just international job seekers beginning to knock on the door of German business schools, but also overseas companies seeking to learn “the German way”.