A government-led review of Malaysia Airlines – the carrier reeling from the disappearance of one aircraft and the alleged shooting down of another – is examining the case for renaming the company.
Two people familiar with the situation said the Malaysian government – which through the country’s sovereign wealth fund has a 69 per cent stake in Malaysia Airlines – was looking at a rebranding alongside other potentially far-reaching options to safeguard the carrier’s future.
Some analysts have questioned whether the carrier can survive following the disappearance of Malaysia Airlines’ flight MH370 in March – the aircraft has still not been found – and the alleged shooting down of flight MH17 this month over eastern Ukraine by pro-Russia separatists.