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Economists have a lot to learn from ‘The Big Bang Theory’

The 300m or so people who were alive 2,000 years ago are each reckoned to have had access to goods and services worth, on average, about $800 a year in today’s prices. It was not an opulent lifestyle but, for the first millennials, making money was not an all-consuming concern.

In the east Buddhism taught the virtues of renouncing worldly things and earning a livelihood without doing harm, the so-called Noble Eightfold Path. Hinduism taught that artha (the pursuit of material advantage) must take second place to dharma (morality), which included charity and compassion. Confucian ethics promoted ren (humaneness), a form of altruism.

Such ideas still find expression in some quarters – even in the US, where the average income now stands at $53,000 a year. But, by and large, they live on as empty words. Modern men and women have found a common philosophy. It is revealed in the way they act, and its central tenet is that more money is better than less. Apple founder Steve Jobs may have been a Zen Buddhist but that did not stop him from amassing worldly possessions with an estimated worth of about $11bn by the time of his death in 2011.

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