On New Year’s eve, just before the final judging session of my 2014 Golden Flannel awards, I put out a last minute plea on Twitter. What were the most irritating new phrases uttered by business people last year?
Reach out, lots of people replied. Lean in. Going forward. Push back. Space. Learnings. Passionate. Content. My ask of you.
As I read these suggestions I started to get pretty irritated myself. These phrases were aggravating in 2014. But they were also annoying in 2013 and earlier. Reaching out and going forward started grating back in the last millennium.
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