路易威登

Louis Vuitton’s brand fades in China
路易威登在华品牌吸引力下降


manbetx3.0 持续的反腐运动以及富裕消费者对个性和独特性的追求,使得路易威登在manbetx3.0 一线城市的人气和销量双双下滑。该集团面临着重新树立排他性品牌威望的难题。

Every luxury company fears the “Danniella Westbrook effect”. The phenomenon named after the former EastEnders actress recalls the deleterious impact she had on the Burberry clothes brand after she and her toddler daughter were photographed clad head-to-toe in beige check. The snobbish world of fashion judged the photo a travesty and Burberry’s sales in the UK were hit.

所有奢侈品公司都惧怕“丹妮拉•韦斯特布鲁克(Danniella Westbrook)效应”。这个根据前伦敦东区女演员命名的现象让人们想起她对博柏利(Burberry)服饰品牌造成的伤害,此前,她和自己蹒跚学步的女儿被拍到从头到脚一身都是博柏利经典的米色格纹。势利的时尚界把这看做是一场拙劣的模仿,博柏利在英国的销量因而受到了冲击。

您已阅读12%(536字),剩余88%(4122字)包含更多重要信息,订阅以继续探索完整内容,并享受更多专属服务。
版权声明:本文版权归manbetx20客户端下载 所有,未经允许任何单位或个人不得转载,复制或以任何其他方式使用本文全部或部分,侵权必究。
设置字号×
最小
较小
默认
较大
最大
分享×