As dean of Harvard Business School, part of Nitin Nohria’s job is to mythologise its vast campus. The inauguration last month of yet another new building offered a perfect marketing opportunity.
作为哈佛商学院(Harvard Business School)的院长，尼廷•诺里亚(Nitin Nohria)的部分工作是把该学院偌大的校园变成神话。上月，另一座新大楼的落成提供了一个完美的营销机遇。
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