All good things come to an end. Since at least 2003, when Steve Jobs unveiled the iTunes store that was to turn the iPod into a blockbuster, Apple’s new product announcements have been subjects of mass popular interest. They have provided not just a showcase for some of the most desirable consumer technology, but a glimpse of a sunny digital future that Mr Jobs’ always promised would be “magical”.
所有的好事都会走到尽头。至少自2003年史蒂夫•乔布斯(Steve Jobs)推出让iPod成为火爆产品的iTunes商店以来，苹果公司(Apple)的新产品发布一直备受大众关注。这些新产品发布不仅展示了一些最诱人的消费者科技，也让人一窥乔布斯一直承诺将“不可思议的”光明的数字化未来。即将发布的最新款iPhone很难让人产生那种兴奋感。由于不太可能有什么根本性的改变，人们的注意力将放在一些附加组件上，比如双镜头摄像头和无线耳机。
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