The writer Anthony Horowitz once commented that “you don’t need to be able to string a sentence together in a way that is elegant or even vaguely meaningful to produce a bestseller — as Dan Brown has demonstrated time and again.”
But for those would-be novelists who care less about literary value and more about hitting the jackpot, here is a book worth reading.
The Bestseller Code by Stanford University academics Jodie Archer and Matthew Jockers is the latest attempt to use computer algorithms to challenge established practice — this time to unpick the ingredients a book needs to top the New York Times list of best-selling fiction.
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