Bill Bernbach, a founder of the DDB advertising agency and widely regarded as father of the modern marketing industry, once said that advertising “is fundamentally persuasion and persuasion happens to be not a science, but an art”.
被广泛视为现代营销之父的DDB广告公司创始人比尔•伯恩巴克(Bill Bernbach)曾说过，广告“本质上是说服，而说服碰巧不是一门科学，而是一门艺术”。
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