Every now and then, we remember that there are poor people in the world, and sweatshops become news. Jonah Peretti — the click-accumulating mastermind behind The Huffington Post and BuzzFeed — got his start in viral journalism 15 years ago by baiting Nike with a chain of witty emails requesting that his personalisable Nike trainers be emblazoned with the word SWEATSHOP.
我们时不时会想起，这个世界上还有穷人，血汗工厂有时也会上新闻。《赫芬顿邮报》(The Huffington Post)和BuzzFeed网站背后善于吸引点击量的策划高手乔纳•佩雷蒂(Jonah Peretti)在15年前通过“病毒式新闻”发家，他给耐克(Nike)下套，接二连三发了几封诙谐的邮件，要求在其定制的个性化运动鞋上印上“血汗工厂”的字眼。
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