Advertising is a glamour manufacturer, powered by social envy, according to the late John Berger. “Envy becomes a common emotion in a society which has moved towards democracy and stopped halfway, where status is theoretically open to everyone, but enjoyed by only a few,” the critic said in the final part of his Ways of Seeing series for the BBC in 1972, which looked at parallels between fine art and publicity.
按照已故的约翰•贝格(John Berger)的说法,广告是魅力制造商,由社会嫉妒心态推动。1972年,这位艺术评论家在为英国广播公司(BBC)编写的《观看之道》(Ways of Seeing)系列节目的最后一集表示:“在一个向民主推进而中途止步的社会,嫉妒成了一种普遍的情绪——在这个社会中,地位在理论上对所有人开放,但只有少数人才能享受到。”该节目探讨了美术和宣传之间的联系。
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