After all the fuss that surrounded its first public outing, it transpires that no one was very interested in wearing Ivanka Trump’s “favourite bangle.” At least, not when it came to parting with $10,800 for the diamond bracelet worn by the US president’s second child and unofficial political aide on primetime television last November. Last week, it was announced by the brand’s new president Abigail Klem (who stepped into the role in January) that the aspirational, fine-jewellery collection
of which this bracelet was a prized example will henceforward be folded into the main line and made more accessible. In other words, Ivanka Trump is going cheap.
The Ivanka Trump brand has many admirers. Kellyanne Conway, counsellor to the president, has shown a passion for her boss’s daughter’s “wonderful” brand so intense that she has been accused of violating federal ethics laws in order to encourage folks to “go and buy her stuff”. But few folks, it seems, are prepared to part with the cost of a small car to get the look.