The case study is a core component of business school curricula, exploring concepts from finance to marketing in the corporate world. Many of these case studies focus on large companies wrestling with complicated business decisions. Does an acquisition make sense? What is the best way to price a new product? Is it time to exit a particular market?
案例研究是商学院课程体系的核心组成部分，探索从财务到营销的企业界概念。其中很多案例研究聚焦于应对复杂商业决策的大公司。一宗并购是否合理？为一款新产品定价的最佳方式是什么？现在是否该退出某个市场？
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