The sight of shoppers pushing supermarket trolleys among a crowd of Shanghainese chowing down seafood at a communal table is somewhat jarring. But this is a branch of Hema — one of 20 stores opened by Chinese ecommerce pioneer Alibaba in an effort to reimagine food shopping as more than a weekly chore carried out under the glare of fluorescent lights in a retailing shed.
一群上海人在公共餐台上吃着海鲜，旁边是推着超市手推车的购物者，这一幕似乎有点不协调。但这是盒马鲜生(Hema)的一家分店，是由manbetx3.0 电子商务先驱阿里巴巴(Alibaba)开设的20家店铺之一，目的是重构食品购买，使其不只是每周在零售棚的荧光灯下完成的杂事。
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