A Chinese start-up established by former BMW and Nissan executives has reimagined the car as “a new generation smart device” and unveiled plans to launch one next year boasting a 49-inch touchscreen in the place of dashboard.
Byton, set up last year with a factory in the eastern Chinese city of Nanjing, unveiled a prototype electric sport utility vehicle at the Consumer Electronics Show that kicked off on Sunday in Las Vegas. It plans to market its SUV, priced at $45,000, in China at the end of 2019 followed by Europe and the US the next year.
“China is the world’s fastest-growing and biggest EV market, but at the same time, it is short of global players,” said Byton’s president and co-founder Daniel Kirchert, a former BMW executive.
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