Nissan has announced a push into the world’s largest car market, with the Japanese carmaker and its Chinese joint venture partner planning to invest Rmb60bn ($9.5bn) into becoming a top-three China brand.
The ambitious strategy is likely to focus on electrification and on downmarket local brands, aiming to lift Dongfeng Motors — the JV between Dongfeng Group and Nissan — from sales of 1.5m units a year in 2017 to 2.6m by 2022, the company said on Monday.
In 2017 Nissan ranked fifth in China in terms of sales, according to the China Association of Automobile Manufacturers.
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